It’s no secret that spending time online isn’t always the best for our mental health. But what if it’s your career as a content creator? For our latest in our Beyond the Brand interview series, we got the opportunity to chat with Candace Molatore, the content creator behind @hey.candace. We talked about building an online […]
Every day, multiple times a day, I come across brands on social media and websites that lose me within seconds of viewing their profile. Their branding is beautiful, their user experience is awesome, copy looks great, everything is spot on but something is missing… I’m not hooked. Why? There’s no story that’s compelling me to […]