How she builds two businesses one step at a time and her journey navigating entrepreneurship. Our interview series, Beyond the Brand, continues with our second installment. In case you missed our first interview, you can find it here. We had the chance to hear from Jaclyn Tracy, the founder of conscious marketplace, SISTAIN, and a […]
You’ve encountered stories all your life. Be it the elementary school teacher sitting you down in a circle and pulling out your favorite picture book, or the blurb you saw on the back of a bag of potato chips the other day, stories stick with us.
Every day, multiple times a day, I come across brands on social media and websites that lose me within seconds of viewing their profile. Their branding is beautiful, their user experience is awesome, copy looks great, everything is spot on but something is missing… I’m not hooked. Why? There’s no story that’s compelling me to […]