the portfolio

Every brand has a story to tell and we help them tell that story. It’s simple. Below you’ll find a selection of our copywriting and storytelling projects we’ve brought to life.

hire US

done and dusted

Our Work

As a female clothing brand offering high-quality custom designs to the Perrin muse, the founder, Quinn knew she had an untapped channel and that it was time to build an online presence beyond an Instagram profile. In doing so, she needed a defined brand identity that not only epitomized the customer persona but also herself in the brand story. We developed varying lengths of brand messaging, including taglines, brand stories, and a mission statement she could use not only on her new e-commerce site but also across her physical and digital ecosystems.

Perrin & Co.

"I'VE SEEN AND READ RACHEL'S WORK AND I FELT LIKE IT WAS EXACTLY WHAT I WAS LOOKING FOR. I FELT LIKE SHE TOOK MY IDEAS AND MY VISION AND SPOKE ABOUT THEM IN A WAY THAT I COULD NEVER DO IT MYSELF...I JUST REGRET I NEVER CAME TO HER SOONER.”

FROM THE STUDIO

WEBSITE COPYEDITING

So, what's it like writing for the biggest sportswear brand in the world? Our founder, Rachel, can share a bit more on that. She had the chance to work as a contractor as one of two digital copywriters in all of North America for Nike's digital team. Her work entailed writing copy for Nike.com, the Nike App, and email channels about the latest product launches, athletes, and community stories. During her time there, she collaborated with designers, key partners, and category leads across Running, Basketball, Training, Soccer, Men's, Women's, and more.

nike

“ABSOLUTELY ONE OF THE MOST POSITIVE AND TALENTED PEOPLE I’VE HAD A CHANCE TO WORK WITH.
RACHEL CAME TO NIKE WHEN WE WERE LOOKING TO ELEVATE OUR WRITING FROM VERB-LED HEADLINES INTO A MORE EDITORIAL REALM. WHILE SHE’D NEVER SPECIFICALLY WRITTEN FOR AN ATHLETIC BRAND BEFORE, SHE TOOK TO THE STYLE IMMEDIATELY AND HELPED EVOLVE NIKE’S DIGITAL VOICE. I CAN’T RECOMMEND HIRING RACHEL ENOUGH. SHE WAS A GREAT FIT AT NIKE AND WOULD BE A GREAT FIT AT ANY COMPANY LUCKY ENOUGH TO HAVE HER. BONUS...ASK HER ABOUT WHERE SHE'S LIVED!” 

FROM THE Studio

COPYWRITING FOR NIKE.COM, NIKE APP + EMAIL

Nikola Cline, the Founder and President of LA-based marketing and branding agency, needed a website copy refresh to reflect her updated services and better attract a global audience. With search engine optimization and keyword-specific copy in mind, we revamped her messaging to communicate Nikola's 20+ years of experience better and the impact brands have when working with Brandettes' talented team.   

Brandettes

“I WORKED WITH RACHEL TO UPDATE MY AGENCY'S WEBSITE COPY—AND SHE'S BEEN FANTASTIC! FROM START TO FINISH, SHE'S BEEN COLLABORATIVE, INSIGHTFUL AND CLEVER. RACHEL'S INSIGHTS HELPED RECALIBRATE OUR APPROACH, FOCUS IN ON WHAT MATTERS MOST AND OPTIMIZE FOR SEARCH. A GREAT, STRATEGIC COPY PARTNER IS DIFFICULT TO FIND, AND RACHEL TRULY DELIVERED. I HIGHLY RECOMMEND RACHEL AND WILL LOOK FORWARD TO WORKING WITH HER ON FUTURE PROJECTS!”

FROM THE STUDIO

WEBSITE COPYEDITING

In just under a year, Nicole Nieves, the boutique creative agency founder, The Brand Vibe, scaled her business to impact hundreds of entrepreneurs and businesses to own their vibe and market their genius. After a successful first year in business, Nicole and her team had a lot more up their sleeve for The Brand Vibe's future. They wanted to revisit how to communicate their services and offerings while staying true to why she started the business in the first place: aka her brand story. We brought her brand story to life and infused it across her brand messaging for the TBV team to use for the future of The Brand Vibe and beyond. We'd be lying if we said it wasn't a vibe because it truly is an inspiring and transformative experience when you work with Nicole.

The Brand Vibe

“I LOVED HOW RACHEL WAS ABLE TO BRING MY VISION TO LIFE THROUGH VARIOUS WAYS—LONG-FORM, SHORT-FORM, PUNCHY, STORY-BASED. I HAVE EVERYTHING I NEED TO TELL THE STORY OF TBV IN WAYS THAT WILL CONNECT WITH MY IDEAL CLIENT. RACHEL IS A BREATH OF FRESH AIR TO WORK WITH! FROM HER INTERVIEW STYLE KICK-OFF CALL TO HER PROJECT CHECK-INS TO HER ABILITY TO TAKE MY FEEDBACK AND BRING IT ALL TO LIFE, IT WAS A TOTAL JOY WORKING WITH RACHEL AND I CAN'T WAIT TO INCORPORATE HER WORK IN MY BUSINESS! 
I WAS ABLE TO USE THE BASIS OF OUR WORK IN THE BRAND VIDEO I JUST SHOT THIS WEEKEND! I CAN'T WAIT TO SEE HOW THAT COMES TOGETHER! BUT REALLY, I LOVE ALL THAT RACHEL DOES AND HER INCREDIBLE TALENT.” 

FROM THE STUDIO

BRAND STORY
BRAND MESSAGING GUIDE

Robyn is the founder of My Robbie, a holistic healing practice based in Western Australia. As someone who’s been practicing for over 15 years, Robbie knew her existing brand messaging needed a bit of a refresh to reflect her expertise and her transformative experiences. By extracting Robbie’s story, we were able to revisit how she communicated her services and where there was a disconnect in order to better attract and engage her existing clients.

My Robbie

“RACHEL MADE EVERYTHING SO EASY, HER PRESENCE ALLOWED ME TO RELAX AND TRUST HER. IT WAS SO NICE TO FEEL COMFORTABLE EVEN WHEN SHE WAS PULLING OUT MY STORY. I THINK HER BEING A JOURNALIST IN THE PAST HAS SO MANY BENEFITS OF GETTING THE INFORMATION SHE NEEDS FROM PEOPLE. MY WEBSITE HAS A NEW LOOK AND MY ROBBIE CAN COME ALIVE. IT’S BEEN A BLESSING TO GIVE ALL MY GIFTS A PURPOSE AND TO SHARE WITH CLIENTS. I FEEL LIKE I HAD TOO MUCH GOING ON BUT SHE CHANGED ALL OF THAT FOR ME. HER WORK IS AMAZING AND PACKAGED BEAUTIFULLY. I WOULD HIGHLY RECOMMEND RACHEL TO FRIENDS. IT COULD SAVE THEM YEARS OF FRUSTRATION AND MONEY.”

FROM THE STUDIO

BRAND STORY
BRAND MESSAGING GUIDE

Emily is the founder of MyNestwell, a motherhood platform providing professional wellness support for moms in every stage of motherhood—from hopeful to expectant, new mamas, and beyond. We’ve had the chance to work alongside Emily for a little over a year, and it’s been a fantastic experience supporting her in growing her online community. Our work together consisted of email nurture sequences for MyNestwell’s audience of mamas and their Provider network of birth doulas, pelvic floor therapists, motherhood coaches, and so much more. We also supported Emily in writing MyNestwell blog posts to educate, inspire, and share value to MyNestwell’s readers on the resources the brand has to offer, while providing a safe space for readers to find their community. 

MyNestwell

“RACHEL IS NOT JUST A STUPENDOUS COPYWRITER WHO CREATES CATCHY BUT AUTHENTIC CONTENT, SHE'S A SUPER HUMAN BEING. SHE WAS ALWAYS ORGANIZED, TIMELY, AND WENT ABOVE AND BEYOND MY EXPECTATIONS, ESPECIALLY WHEN I WOULD HAVE SOME LAST MINUTE REQUESTS FOR EDITS AND ADDITIONS.
NOT ONLY HAVE OUR MAMAS ENJOYED READING HER CONTENT, I HAVE! I ALWAYS LOVED SEEING THE FINAL PIECES COME TOGETHER. IT'S BEEN INCREDIBLY REASSURING TO BE ABLE TO HAND-OFF AN ASSIGNMENT TO HER AND TRUST THAT I WILL BE HAPPY WITH THE FINAL PRODUCT. THE TIME SHE HAS SAVED ME HAS ENABLED ME TO WORK ON OTHER PARTS OF THE BUSINESS THAT REQUIRE MY PERSONAL PRESENCE.
IF YOU NEED HELP CREATING HONEST AND FUN-TO-READ CONTENT, RACHEL'S YOUR GIRL.”

FROM THE STUDIO

BLOG POSTS + EMAIL SEQUENCES

Our Work

Mynestwell

New Jersey

Health, wellness, motherhood

Emily is the founder of MyNestwell, a motherhood platform providing professional wellness support for moms in every stage of motherhood—from hopeful to expectant, new mamas, and beyond. We’ve had the chance to work alongside Emily for a little over a year, and it’s been a fantastic experience supporting her in growing her online community. Our work together consisted of email nurture sequences for MyNestwell’s audience of mamas and their Provider network of birth doulas, pelvic floor therapists, motherhood coaches, and so much more. We also supported Emily in writing MyNestwell blog posts to educate, inspire, and share value to MyNestwell’s readers on the resources the brand has to offer, while providing a safe space for readers to find their community. 

“Rachel is not just a stupendous copywriter who creates catchy but authentic content, she's a super human being. She was always organized, timely, and went above and beyond my expectations, especially when I would have some last minute requests for edits and additions.
Not only have our mamas enjoyed reading her content, I have! I always loved seeing the final pieces come together. It's been incredibly reassuring to be able to hand-off an assignment to her and trust that I will be happy with the final product. The time she has saved me has enabled me to work on other parts of the business that require my personal presence.
If you need help creating honest and fun-to-read content, Rachel's your girl.”

From The Studio

Blog Posts + Email Sequences

Empowering, Real, Approachable, Inspiring

“It takes a village to raise a mother."

My Robbie

Western Australia

Spiritual + Holistic Healing

Robyn is the founder of My Robbie, a holistic healing practice based in Western Australia. As someone who’s been practicing for over 15 years, Robbie knew her existing brand messaging needed a bit of a refresh to reflect her expertise and her transformative experiences. By extracting Robbie’s story, we were able to revisit how she communicated her services and where there was a disconnect in order to better attract and engage her existing clients.

“Rachel made everything so easy, her presence allowed me to relax and trust her. It was so nice to feel comfortable even when she was pulling out my story. I think her being a journalist in the past has so many benefits of getting the information she needs from people. My website has a new look and My Robbie can come alive. It’s been a blessing to give all my gifts a purpose and to share with clients. I feel like I had too much going on but she changed all of that for me. Her work is amazing and packaged beautifully. I would highly recommend Rachel to friends. It could save them years of frustration and money.”

From The Studio

Brand Story
Brand messaging guide

Approachable, Whimsical, Trusting

Discovereighnng with dana

WAco, TX

Travel + Destination Weddings

We connected with Dana, the founder of Disocverighng with Dana Travel & Destination Weddings, over our passion for travel from the very beginning. With the travel industry taking a big hit in 2020, Dana was ready to redirect her focus on how she communicated her brand and shared her own story of travel with her audience. By redefining her brand story and why she started her business in the first place, we created cohesive brand messaging and website copy she and her audience could resonate with.

"This was my first time using a copywriter, and Rachel made the process so easy and comfortable...I felt our personalities connected. I truly think everything was perfect! I've raved about you to all of my travel advisor friends! If you’re ready to uplevel your business and feel confident in your website copy, Rachel is for you! Her knowledge and past work with travel companies is an added bonus that she knows a bit of the industry jargon and how to explain it in terms that fit my ideal clients. I'm so grateful for Rachel and her talent, and look forward to working with her again for future copy needs!”

From The Studio

Brand Story
Brand messaging guide
Website copy

Approachable, Whimsical, Trusting

Lily & Magnolia Travel

United states

Family travel

Finding a way to stand out in an industry such as travel, that can be oversaturated at times, is no easy feat but for Dina of Lily & Magnolia Travel, her story and own experiences ended up being just the thing she needed to distinguish her travel agency business from the rest. By redefining her brand’s purpose and aligning with her ultimate goal, we were able to reposition her website and social media messaging to appeal to families with special needs and to create an authentic connection by sharing more of Dina’s own personal story.

“I wasn’t sure how I wanted to articulate my copy and how I could speak to my ideal client. Rachel helped me immensely by listening to me, making suggestions and editing my existing copy docs to get it ready for my website and podcast launch to the level I wanted them to be.
Her ability to come up with something right there on the spot made it really easy to work with her and say what I wanted to say. She is a brilliant copywriter and a dream to work with. And I feel like she'll make anybody’s copy stellar.”

From The Studio

Website Copyediting
Brand Messaging

Relatable, Friendly, Approachable

Here On A Layover

Portland, OR

Transformative Travel

We began our work with Lisa at the early stages of the pandemic. A time when a lot of brands and businesses were looking at making, dare we say it, a PIVOT, especially those getting hit hard in the travel industry. Here On A Layover, Lisa's travel business originally came to fruition in the form of a blog and a source of inspiration. Still, recent events made her rethink how she could continue to inspire the idea of travel while making more of an on-the-ground impact. After rediscovering the wonders of Portland during quarantine, she developed a new direction for her business to inspire others to get outside and explore their backyard, too, through guided experiences, hikes, and local tours. In creating a new direction under the Here On A Layover name, Lisa sought out our help to redefine her messaging and bring her updated story to life.

“I felt like my direction was so foggy! I needed clarity and an expert's guidance to see the 'forest from the trees.' Working with Rachel provided significant clarity on my company's purpose, direction, and what I want my brand's identity to truly be! She was very flexible and low pressure. When I hit a mental roadblock she didn't pressure me to 'hurry up'; she clearly understood the processes necessary to get answers. Rachel gave me a heightened sense of direction and clarity. She helped me create a road map that I can follow when I get off track - so helpful!”

From The Studio

Brand Story
Brand Messaging Guide

Casual, Inspiring, Passionate, Comical

LEAVE THE MAP

LOs Angeles + Beyond

TRAVEL

With the goal of empowering people to think and travel with purpose, Anna and James of Leave The Map are on a mission to share their purpose with their audience no matter where they are. From tips on how to make money while traveling, mindset reminders on the road, to the top five things to do in Ho Chi Minh City and so on, we helped them to share their stories on their blog and beyond. 

“We are working on getting the blog posts up today and they are perfect!! Thanks again for all your help and hard work!"

From The Studio

Blog Posts

Lighthearted, Inspiring, Relatable, Worldy

Perrin & Co.

Ho Chi Minh City, VN

Retail and Fashion

As a female clothing brand offering high-quality custom designs to the Perrin muse, the founder, Quinn knew she had an untapped channel and that it was time to build an online presence beyond an Instagram profile. In doing so, she needed a defined brand identity that not only epitomized the customer persona but also herself in the brand story. We developed varying lengths of brand messaging, including taglines, brand stories, and a mission statement she could use not only on her new e-commerce site but also across her physical and digital ecosystems.

"I've seen and read Rachel's work and I felt like it was exactly what I was looking for. I felt like she took my ideas and my vision and spoke about them in a way that I could never do it myself...I just regret I never came to her sooner.”

From The Studio

Brand Story
Brand Messaging
Website Copy

Bold, Creative, Passionate, Empathetic 

“Made-to-measure pieces created with intention.”

nike

Beaverton, OR

sportswear industry

So, what's it like writing for the biggest sportswear brand in the world? Our founder, Rachel, can share a bit more on that. She had the chance to work as a contractor as one of two digital copywriters in all of North America for Nike's digital team. Her work entailed writing copy for Nike.com, the Nike App, and email channels about the latest product launches, athletes, and community stories. During her time there, she collaborated with designers, key partners, and category leads across Running, Basketball, Training, Soccer, Men's, Women's, and more.

“Absolutely one of the most positive and talented people I’ve had a chance to work with.
Rachel came to Nike when we were looking to elevate our writing from verb-led headlines into a more editorial realm. While she’d never specifically written for an athletic brand before, she took to the style immediately and helped evolve Nike’s digital voice. I can’t recommend hiring Rachel enough. She was a great fit at Nike and would be a great fit at any company lucky enough to have her. Bonus...ask her about where she's lived!” 

from the studio

copywriting for nike.com, nike app + email

Competitive, inspiring, confident

Brandettes

los angeles, CA

marketing + branding

Nikola Cline, the Founder and President of LA-based marketing and branding agency, needed a website copy refresh to reflect her updated services and better attract a global audience. With search engine optimization and keyword-specific copy in mind, we revamped her messaging to communicate Nikola's 20+ years of experience better and the impact brands have when working with Brandettes' talented team.   

“I worked with Rachel to update my agency's website copy—and she's been fantastic! From start to finish, she's been collaborative, insightful and clever. Rachel's insights helped recalibrate our approach, focus in on what matters most and optimize for search. A great, strategic copy partner is difficult to find, and Rachel truly delivered. I highly recommend Rachel and will look forward to working with her on future projects!”

From The Studio

website copyediting

Bold, Fun, Approachable

The brand vibe

Chicago, IL

marketing + branding

In just under a year, Nicole Nieves, the boutique creative agency founder, The Brand Vibe, scaled her business to impact hundreds of entrepreneurs and businesses to own their vibe and market their genius. After a successful first year in business, Nicole and her team had a lot more up their sleeve for The Brand Vibe's future. They wanted to revisit how to communicate their services and offerings while staying true to why she started the business in the first place: aka her brand story. We brought her brand story to life and infused it across her brand messaging for the TBV team to use for the future of The Brand Vibe and beyond. We'd be lying if we said it wasn't a vibe because it truly is an inspiring and transformative experience when you work with Nicole.

“I loved how Rachel was able to bring my vision to life through various ways—long-form, short-form, punchy, story-based. I have everything I need to tell the story of TBV in ways that will connect with my ideal client. Rachel is a breath of fresh air to work with! From her interview style kick-off call to her project check-ins to her ability to take my feedback and bring it all to life, it was a total joy working with Rachel and I can't wait to incorporate her work in my business! 
I was able to use the basis of our work in the brand video I just shot this weekend! I can't wait to see how that comes together! But really, I love all that Rachel does and her incredible talent.” 

From The Studio

Brand Story
Brand messaging guide

Lighthearted, Inspiring, A Touch of Sass

The Kind Tribe

Sydney, AUS

Health + Wellness

The Kind Tribe is a marketing agency serving health and wellness brands and beyond and is headed up by marketing and operations guru and visionary, Lauren Wright. As part of our work together, we supported The Kind Tribe with blog post copywriting, strategy for their social media channels and messaging for their roster of clients making moves in the health and wellness space. 

“Working with Rachel is one of the best decisions I've made for my biz. She is an absolute pro when it comes to copywriting, storytelling, and brand vision...She has the ability to jump right in and master the brand voice, tone and creative direction right from the get-go. Not only is she a skilled writer but she's also such a pleasure to work with and a total asset to any team.”

From The Studio

Blog Posts
Brand Messaging

Informative, Uplifting, Empowering