the portfolio

Every brand has a story to tell and we help them tell that story. It’s simple. Below you’ll find a selection of our copywriting and storytelling projects we’ve brought to life.

hire US

done and dusted

As a luxury surf house with 6 private suites, the owners and husband-wife duo wanted to infuse the true history and culture that’s created such a surf and skate destination into their website copy. We had to see the property ourselves to really understand the magic this place, destination, and people have to offer. From sharing the stories of how the property inherited a skate bowl, how each room was awarded a specifically chosen surf name, and describing what it’s like to sleep, eat and adventure there, this project brought us back to our travel writing days in the best possible way. We’re beyond excited to share their beautiful website with you. If you haven’t been to Santa Cruz yet, this is the way to do it, friends.

Website Template: Gin & Tonic Template, Tonic Site Shop
Design: Allyson Baker Design
Videography: 17th & Ocean
Christopher & Co
Photos: Abby Clayden
Axton & Liv

Manresa Surf House

FROM THE STUDIO

Custom Website Copy

“WE LOVED THE PASSION RACHEL CARRIED TOWARDS TRAVEL. IN TALKING WE COULD REALLY SENSE AUTHENTICITY IN HER AS WELL. IN HER WRITING, WE COULD LITERALLY TASTE AND SMELL THE EXPERIENCES THROUGH WORDS. BECAUSE WE HAD OUR COPY DONE BEFORE WE SHOT ALL OF OUR MEDIA, IT REALLY GAVE US SO MUCH EXTRA VALUE BY THE TIME WE SHOT EVERYTHING...WE WILL BE REFERRING RACHEL TO EVERYONE NEEDING COPY WORK. I WILL SAY, WE WERE BLOWN AWAY WITH HER PRODUCT AND I THINK EVERYONE WHO READS IT WILL BE BLOWN AWAY AS WELL.”

Talk about a FUN copywriting project for this beauty brand’s e-commerce site launch. They’re an inclusive and sustainable lip-care brand that truly celebrates beauty in ALL forms. On this project, we had the opportunity to really let our make-up and beauty syntax shine (no pun intended), with inspiring messaging, fun product names, and empowering product descriptions—all brought to life with beautiful imagery and a seamless web design experience thanks to the amazingly talented team at Sarah Olivia Marketing.

Lip Love Line

FROM THE STUDIO

E-Commerce Website Copy

Who says learning can't be fun and innovative? Cram Crew is a one-on-one, in-home tutoring firm based in Texas, offering personalized services from academic support and test preparation to college readiness and beyond. The idea for Cram Crew came to life over 20 years ago and was built on the belief that learning can be convenient, flexible, and personalized. Since it's grown and evolved over the years, it was time for its branding and messaging to reflect its one-of-a-kind approach to learning.

We've been waiting for a project that could really let us tap into our playful side where brand voice, copy and design all take on a fun and contemporary persona. Our work with our friends at Hello June Creative entailed brand voice, tagline and mission statements, custom web and email copy to bring Cram Crew's rebrand to life, and boy, are we proud of the result. Today, their brand exudes a sense of playfulness and empathy that learning can (and should!) be fun while also recognizing that everyone's journey is different. We also can't get over how cute these colors and branding elements are!

Brand identity and web design by our talented friends at Hello June Creative

Cram Crew

FROM THE STUDIO

BRAND VOICE, MISSION, TAGLINE
WEBSITE COPY
EMAIL WELCOME SEQUENCE

In Living Coral is a premium travel brand specializing in curated travel itineraries for the modern wayfarer. Founded by three best friends and world travelers themselves, In Living Coral is everything and more for the contemporary travel brand flipping the switch on how we look at and plan travel experiences today. With a new brand identity and website launch in the books, we were primed with beautiful visual elements by the talented Brand Designer, Hannah of Duende Design Co., to bring ILC to life through minimalistic website copy with just the right amount of whimsical to transport their readers to a faraway destination.

In Living Coral

“WE LOVED HER ABILITY TO BE FLEXIBLE TO WHAT OUR BRAND NEEDED AT THE MOMENT ON A TIGHT DEADLINE. SHE MADE THE PROCESS REALLY SIMPLE FOR US TO REVIEW AND PROVIDE FEEDBACK. WE ALWAYS FELT LIKE SHE WAS ONLY AN E-MAIL AWAY! SHE WAS VERY EASY TO COLLABORATE WITH AND ASKED VERY INSIGHTFUL QUESTIONS THAT MADE US THINK OF WHAT ELSE WE STILL NEEDED TO EXPLORE. 
WE FEEL OUR BRAND MESSAGING IS MORE CLEAR AND CONCISE. ALL OF OUR IDEAS ARE NOW PUT INTO BEAUTIFULLY WRITTEN COPY. RACHEL HAS A GREAT PERSONALITY AND IS SO EASY TO WORK WITH! SHE EXCEEDED OUR EXPECTATIONS AND WE CAN'T WAIT TO WORK WITH HER AGAIN IN THE FUTURE!”

FROM THE STUDIO

Website Copy

A unique rebrand for The Awakening, a business community helping women grow a soulful and strategic business through coaching, education, and mentorship. Since the founder started her business several years ago, her vision has grown and evolved, and it was time for her rebrand to complement that. Our work with our friends at Hello June Creative entailed, brand voice, mission, and tagline development along with custom website copy by yours truly. Now, The Awakening enters a whole new chapter with messaging that exudes a sense of belonging and togetherness with immaculate branding and website design.

Brand identity and web design by Hello June Creative and web development by Aquila Creative

The Awakening

FROM THE Studio

BRAND VOICE, MISSION, TAGLINE
WEBSITE COPY

Nikola Cline, the Founder and President of LA-based marketing and branding agency, needed a website copy refresh to reflect her updated services and better attract a global audience. With search engine optimization and keyword-specific copy in mind, we revamped her messaging to communicate Nikola's 20+ years of experience better and the impact brands have when working with Brandettes' talented team.   

Brandettes

“I WORKED WITH RACHEL TO UPDATE MY AGENCY'S WEBSITE COPY—AND SHE'S BEEN FANTASTIC! FROM START TO FINISH, SHE'S BEEN COLLABORATIVE, INSIGHTFUL AND CLEVER. RACHEL'S INSIGHTS HELPED RECALIBRATE OUR APPROACH, FOCUS IN ON WHAT MATTERS MOST AND OPTIMIZE FOR SEARCH. A GREAT, STRATEGIC COPY PARTNER IS DIFFICULT TO FIND, AND RACHEL TRULY DELIVERED. I HIGHLY RECOMMEND RACHEL AND WILL LOOK FORWARD TO WORKING WITH HER ON FUTURE PROJECTS!”

FROM THE STUDIO

WEBSITE COPYEDITING

As a female clothing brand offering high-quality custom designs to the Perrin muse, the founder, Quinn knew she had an untapped channel and that it was time to build an online presence beyond an Instagram profile. In doing so, she needed a defined brand identity that not only epitomized the customer persona but also herself in the brand story. We developed varying lengths of brand messaging, including taglines, brand stories, and a mission statement she could use not only on her new e-commerce site but also across her physical and digital ecosystems.

Perrin & Co.

"I'VE SEEN AND READ RACHEL'S WORK AND I FELT LIKE IT WAS EXACTLY WHAT I WAS LOOKING FOR. I FELT LIKE SHE TOOK MY IDEAS AND MY VISION AND SPOKE ABOUT THEM IN A WAY THAT I COULD NEVER DO IT MYSELF...I JUST REGRET I NEVER CAME TO HER SOONER.”

FROM THE STUDIO

WEBSITE COPYEDITING

Cat Galletti is a luxury wedding photographer who documents moments and memories in Colorado and beyond. She takes a holistic approach to her work by combining her passion for discovering new places, people, and sense of wonder into each and every captured image. Her unique fusion of photojournalism and effortless artistic direction were elements we were determined to infuse into her tone of voice, messaging elements, and website copy. The end result was an elevated brand image and heartfelt language to compliments her powerful photographs. 

Brand identity and web design by our talented friends at Hello June Creative.

Cat Galletti

FROM THE STUDIO

BRAND VOICE, MISSION, TAGLINE
WEBSITE COPYWEBSITE COPY

Our Work

“Overall, I feel more connected and aligned with my brand and where I see my business in the next few years, and who I want to serve. I've seen a higher engagement rate across all platforms. I'm attracting more dream clients and dream opportunities…They really get you! I've been referring everyone to the Rachel Leslie team!”

WK Creative

Florida

Travel & Hospitality

We absolutely LOVED working with Whitney from WK Creative to craft custom website copy just as lovely as her graphic design brand. Whitney came to us with a cohesive brand identity that excited us from day one. We had the opportunity to share her story in a whole new way, one that celebrated her impeccable design and love for all things feminine and whimsical. The whole process, from start to finish, was so seamless, and the end result proves just how impactful (and trusted!) our collaborations can be.

Branding & Web Design: WK Creative

From The Studio

Custom Website Copy

Whimsical, Feminine, Romantic

“We loved the passion Rachel carried towards travel. In talking we could really sense authenticity in her as well. In her writing, we could literally taste and smell the experiences through words. Because we had our copy done before we shot all of our media, it really gave us so much extra value by the time we shot everything...We will be referring Rachel to everyone needing copy work. I will say, we were blown away with her product and I think everyone who reads it will be blown away as well.”

Manresa Surf House

Santa Cruz, CA

Travel & Hospitality

As a luxury surf house with 6 private suites, the owners and husband-wife duo wanted to infuse the true history and culture that’s created such a surf and skate destination into their website copy. We had to see the property ourselves to really understand the magic this place, destination, and people have to offer. From sharing the stories of how the property inherited a skate bowl, how each room was awarded a specifically chosen surf name, and describing what it’s like to sleep, eat and adventure there, this project brought us back to our travel writing days in the best possible way. We’re beyond excited to share their beautiful website with you. If you haven’t been to Santa Cruz yet, this is the way to do it, friends.

Website Template: Gin & Tonic Template, Tonic Site Shop
Design: Allyson Baker Design
Videography: 17th & Ocean
Christopher & Co
Photos: Abby Clayden
Axton & Liv

From The Studio

Custom Website Copy

Inviting, Elevated, Adventurous

"With clearer, consistent messaging I've had clarity around my purpose and services, which is then translated to my potential clients and referral sources. I also feel confident when talking about my business…Rachel’s approach is accessible, her values and mission are aligned with making the world a better place, and she truly cares about her clients. It's an experience that I will likely repeat myself!”

Kristina klaas + Co.

Montana

Social impact & Fundraising

If you want to help change the world, why wait? What started out as an idea has grown into an innovative strategic fundraising agency with founder Kristina Klaas. Her one goal? To support, guide, and empower purpose-driven organizations all over the world. As Kristina's agency began to take shape with a newfound outlook on social impact and relationship-based fundraising, she knew her messaging and website needed to reflect this vision, too. 

Throughout our creative process, working closely with Kristina in our Trio Package, her messaging began to shape her purpose, services, and vision. And surprisingly…so did ours. We rarely ended a call with Kristina without goosebumps or the feeling of empowerment to make this world a better place. It's been an honor working with Kristina, and we can't wait for what's to come for her and her groundbreaking work.

From The Studio

The Trio: Brand Story, Brand Messaging & Website Copy

Empowering, Warm, Trusted

Amy KUMMER INTERIORS

Houston, TX

Interior Design

Having a cohesive brand identity and messaging that aligns with the level of service you provide is essential to any type of business. For Houston-based interior designer, Amy Kummer, she was ready to share the true impact of her modern eye for design and fresh traditional aesthetics that transformed the homes and lives of so many of her clients. We had the opportunity to collaborate closely with our talented friends at Hello June Creative to develop Amy’s key messaging elements and bring them to life across a whole new website. The result? Well, see for yourself.

Brand identity and web design by our talented friends at Hello June Creative.

From The Studio

Brand Voice, Mission, Tagline, Naming, Website Copy

Sophisticated, Joyful, Welcoming

Cat Galletti

Colorado

Wedding Photography

Cat Galletti is a luxury wedding photographer who documents moments and memories in Colorado and beyond. She takes a holistic approach to her work by combining her passion for discovering new places, people, and sense of wonder into each and every captured image. Her unique fusion of photojournalism and effortless artistic direction were elements we were determined to infuse into her tone of voice, messaging elements, and website copy. The end result was an elevated brand image and heartfelt language to compliments her powerful photographs. 

Brand identity and web design by our talented friends at Hello June Creative.

From The Studio

Website Copy

Intentional, Empathetic and Elevated

Dear.d.lilah

london

Branding and web design

For founder and designer of dear.d.lilah, a boutique creative studio based in London, Charlie wanted her readers to feel something when they arrived on her site. Not just through her imagery and designs but through the words they read, too. Coming off a recent website launch, she was ready to take her website copy to the next level and work with a copywriter to convey her expertise, dedication, and passion for this process. And to give her readers all the feels. After working together for several weeks, we collaborated closely to refine Charlie’s copy, so it not only felt more like her but worked seamlessly with her impeccable designs to create an overall converting experience for any site visitor. 

"Rachel is the BEST. Honestly, if you are on the fence about working with the copywriter you don't need to be... with Rachel (and her team) you not only get her expertise but a wonderful human being who genuinely cares about you (and your business) too. I'd 1000% recommend booking her NOW!"

From The Studio

Website Copy

Intentional, Abstract, Rooted

Cram Crew

Texas

Education

Who says learning can't be fun and innovative? Cram Crew is a one-on-one, in-home tutoring firm based in Texas, offering personalized services from academic support and test preparation to college readiness and beyond. The idea for Cram Crew came to life over 20 years ago and was built on the belief that learning can be convenient, flexible, and personalized. Since it's grown and evolved over the years, it was time for its branding and messaging to reflect its one-of-a-kind approach to learning.

We've been waiting for a project that could really let us tap into our playful side where brand voice, copy and design all take on a fun and contemporary persona. Our work with our friends at Hello June Creative entailed brand voice, tagline and mission statements, custom web and email copy to bring Cram Crew's rebrand to life, and boy, are we proud of the result. Today, their brand exudes a sense of playfulness and empathy that learning can (and should!) be fun while also recognizing that everyone's journey is different. We also can't get over how cute these colors and branding elements are!

Brand identity and web design by our talented friends at Hello June Creative.

From The Studio

BRAND VOICE, MISSION, TAGLINE
Website Copy
Email Welcome Sequence

Playful, Trusted, Aspirational

Lip Love Line

Virgina

inclusive beauty

Talk about a FUN copywriting project for this beauty brand’s e-commerce site launch. Lip Love Line is an inclusive and sustainable lip-care brand that truly celebrates beauty in ALL forms. On this project, we had the opportunity to really let our make-up and beauty syntax shine (no pun intended), with inspiring messaging, fun product names, and empowering product descriptions—all brought to life with beautiful imagery and a seamless web design experience thanks to the amazingly talented team at Sarah Olivia Marketing.

From The Studio

e-commerce Website Copy

Empowering, Bold, Fun

Vitamin C Agency

Columbus, OH

Influencer marketing

Great branding and copy go hand in hand, without one, the other can suffer. That’s why sisters Audrey and Leigha of TikTok Influencer Marketing agency, Vitamin C Agency were intentional when they selected the team to bring their vision to life. We’re so proud of the website copy and messaging we crafted for them and so blown away by the branding and design by Studio Cleo. Both complement each other SO perfectly and bring their vision for this future-focused agency to life. Getting to work through the brainstorming process with these two powerhouses was so inspiring. It’s amazing to see what just a few calls can create.

“We needed an outside perspective to bring our vision to paper. I loved our working sessions! Rachel is so fun and easy to brainstorm with and I feel our best work came out when we had meetings to walk through things. This process just sharpened how we think about Vit C and how we describe it. It made our current offerings and services very concise. If someone is looking into taking their business to the next level I believe working with Rachel is a game changer.”

From The Studio

The Trio: BrAnd Story, Brand Messaging, Website Copy

Bold, Confident, Go-Getter

The Awakening

North carolina

Business cocaching & mentorship

A unique rebrand for The Awakening, a business community helping women grow a soulful and strategic business through coaching, education, and mentorship. Since the founder started her business several years ago, her vision has grown and evolved, and it was time for her rebrand to complement that. Our work with our friends at Hello June Creative entailed, brand voice, mission, and tagline development along with custom website copy by yours truly. Now, The Awakening enters a whole new chapter with messaging that exudes a sense of belonging and togetherness with immaculate branding and website design.

Brand identity and web design by Hello June Creative and web development by Aquila Creative

From The Studio

Brand Voice, Mission, Tagline
Website Copy

Inspirational, uplifting, empowering

In Living Coral

New York City

Premium Travel

In Living Coral is a premium travel brand specializing in curated travel itineraries for the modern wayfarer. Founded by three best friends and world travelers themselves, In Living Coral is everything and more for the contemporary travel brand flipping the switch on how we look at and plan travel experiences today. With a new brand identity and website launch in the books, we were primed with beautiful visual elements by the talented Brand Designer, Hannah of Duende Design Co., to bring ILC to life through minimalistic website copy with just the right amount of whimsical to transport their readers to a faraway destination.

“We loved her ability to be flexible to what our brand needed at the moment on a tight deadline. She made the process really simple for us to review and provide feedback. We always felt like she was only an e-mail away! She was very easy to collaborate with and asked very insightful questions that made us think of what else we still needed to explore. 
We feel our brand messaging is more clear and concise. All of our ideas are now put into beautifully written copy. Rachel has a great personality and is so easy to work with! She exceeded our expectations and we can't wait to work with her again in the future!”

From The Studio

Website copy

Dreamy, Classic, Inspiring

Discovereighnng with dana

WAco, TX

Travel + Destination Weddings

We connected with Dana, the founder of Disocverighng with Dana Travel & Destination Weddings, over our passion for travel from the very beginning. With the travel industry taking a big hit in 2020, Dana was ready to redirect her focus on how she communicated her brand and shared her own story of travel with her audience. By redefining her brand story and why she started her business in the first place, we created cohesive brand messaging and website copy she and her audience could resonate with.

"This was my first time using a copywriter, and Rachel made the process so easy and comfortable...I felt our personalities connected. I truly think everything was perfect! I've raved about you to all of my travel advisor friends! If you’re ready to uplevel your business and feel confident in your website copy, Rachel is for you! Her knowledge and past work with travel companies is an added bonus that she knows a bit of the industry jargon and how to explain it in terms that fit my ideal clients. I'm so grateful for Rachel and her talent, and look forward to working with her again for future copy needs!”

From The Studio

The Trio: Brand Story, Brand messaging guide, Website copy

Approachable, Whimsical, Trusting

LEAVE THE MAP

LOs Angeles + Beyond

TRAVEL

With the goal of empowering people to think and travel with purpose, Anna and James of Leave The Map are on a mission to share their purpose with their audience no matter where they are. From tips on how to make money while traveling, mindset reminders on the road, to the top five things to do in Ho Chi Minh City and so on, we helped them to share their stories on their blog and beyond. 

“We are working on getting the blog posts up today and they are perfect!! Thanks again for all your help and hard work!"

From The Studio

Blog Posts

Lighthearted, Inspiring, Relatable, Worldy

Perrin & Co.

Ho Chi Minh City, VN

Retail and Fashion

As a female clothing brand offering high-quality custom designs to the Perrin muse, the founder, Quinn knew she had an untapped channel and that it was time to build an online presence beyond an Instagram profile. In doing so, she needed a defined brand identity that not only epitomized the customer persona but also herself in the brand story. We developed varying lengths of brand messaging, including taglines, brand stories, and a mission statement she could use not only on her new e-commerce site but also across her physical and digital ecosystems.

"I've seen and read Rachel's work and I felt like it was exactly what I was looking for. I felt like she took my ideas and my vision and spoke about them in a way that I could never do it myself...I just regret I never came to her sooner.”

From The Studio

Brand Story
Brand Messaging
Website Copy

Bold, Creative, Passionate, Empathetic 

“Made-to-measure pieces created with intention.”

Brandettes

los angeles, CA

marketing + branding

Nikola Cline, the Founder and President of LA-based marketing and branding agency, needed a website copy refresh to reflect her updated services and better attract a global audience. With search engine optimization and keyword-specific copy in mind, we revamped her messaging to communicate Nikola's 20+ years of experience better and the impact brands have when working with Brandettes' talented team.   

“I worked with Rachel to update my agency's website copy—and she's been fantastic! From start to finish, she's been collaborative, insightful and clever. Rachel's insights helped recalibrate our approach, focus in on what matters most and optimize for search. A great, strategic copy partner is difficult to find, and Rachel truly delivered. I highly recommend Rachel and will look forward to working with her on future projects!”

From The Studio

website copyediting

Bold, Fun, Approachable

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