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Copy Refresh: How to Give Your Copy New Life

We all need a little refresh every now and then. Whether it means refreshing your hair,  wardrobe or mindset, having a clean slate or fresh start can work wonders, even with just a few tiny tweaks. The same goes for your copy. Copy can get stale or boring over time without some upkeep, if not […]

Copywriting_WritingTips

Copywriting

5 Common Copy Mistakes & How to Avoid Them

Making mistakes to a certain extent is unavoidable in life and in copy. And we could argue that making mistakes is actually a good thing.   Often they teach us valuable lessons and set us on the right path. But, who wouldn’t want to avoid some mistakes all together if they could; especially in copy. […]

Copywriting

10 Things About Brand Storytelling That’ll Surprise You

You’ve encountered stories all your life.  Be it the elementary school teacher sitting you down in a circle and pulling out your favorite picture book, or the blurb you saw on the back of a bag of potato chips the other day, stories stick with us. 

Brandstory Tips

Storytelling

5 Questions to Ask Yourself When Trying to Find Your Brand Voice

Finding your brand voice is an essential step for growing your business. It can be difficult to know where to start. These 5 questions will guide you through the process of creating a voice that fits your brand and sticking to it. Do you have a brand voice? If you answered no or if you’re […]

Brand Identity

How This Guest Experience Consultant, Creative Writer + Nomad Stays Inspired

Not to sound like a broken record but storytelling is one of THE most powerful tools we have when it comes to marketing our business. Whether it’s your brand story, the story of a trip you went on or the stories you read about in books, good stories stick with us.  But, if you are […]

Storytelling

How to Find Your Brand Voice Without Stealing it

Is your brand voice really your voice?  You may be thinking, “Of course it’s my voice, I wrote it!”  Bear with me, we’re going to dive a bit deeper. Firstly, what exactly is your brand voice? Even if you think you don’t know what brand voice is, you could probably tell me how different brands […]

Brand Identity

Why you need social media to tell your brand story

Believe or not, I’ve worked with companies in the past who thought they didn’t need social media to market their brand or share their brand story. Scary, right? If you’re one of those people, don’t delete this email just yet! They didn’t think they needed one of the most powerful digital marketing tools because they […]

Storytelling

The one fatal mistake to your marketing strategy…

Every day, multiple times a day, I come across brands on social media and websites that lose me within seconds of viewing their profile. Their branding is beautiful, their user experience is awesome, copy looks great, everything is spot on but something is missing… I’m not hooked. Why? There’s no story that’s compelling me to […]

marketing

Strategy

Let the Words Flow: How to Overcome Writer’s Block

I write every single day. It’s my passion and my job, but that doesn’t mean that it’s always easy…and that I don’t experience writer’s block. Oh, I’ve experienced my fair share of writer’s block and it’s taken me a while to figure out how to work through it.  Here’s the thing: It’s all part of […]

writer's block

Copywriting

Why a Messaging Strategy is Your Best Asset

If you want your business to succeed, you need to get crystal clear on your messaging strategy. Here’s why.

messaging strategy

Strategy

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