Why you need social media to tell your brand story - rachelleslie.co

Why you need social media to tell your brand story

Believe or not, I’ve worked with companies in the past who thought they didn’t need social media to market their brand or share their brand story. Scary, right?

If you’re one of those people, don’t delete this email just yet!

They didn’t think they needed one of the most powerful digital marketing tools because they weren’t a visual brand and they weren’t in the creative space. But that doesn’t matter anymore because there’s so many ways to share narratives and information about your company apart from just using cool visuals.

Stick with me here.

When it comes to sharing your offerings and brand story on social media, the options are endless. What’s important to remember is that people are going to social media for inspiration, education and value across multiple industries. So in todays’ world, it’s ESSENTIAL that you start showing up there, too.

If you’re unsure on where to begin, here’s a few tips to get you started:

  • Photos – If you don’t have access to a professional photographer, start with stock photography (be sure to credit the photographer!) that best portrays your business. Curate images from previous customers so you can share their own experiences working with you.
  • Graphics – If you’re short on images, use graphics to portray your mission, vision, an inspiring quote, etc. I love using Canva to create mine!
  • Video – Utilize video on your feed and Instagram or Facebook Stories to share a face behind the brand. Authenticity and sharing your brand’s personality is key to connecting with your target audience. If you’re not sure what to share first, start with sharing your brand story behind your business on how it came to be, your mission and values.
  • Copy: Use the caption fields to your advantage and keep your copy compelling! Think of each social post as a story within your broader brand story. They have to entice the reader to continue to read. They should have an arc and a solution or call-to-action at the end. If you’re having trouble pulling together the words to communicate your offerings, it might be time to bring in outside help.

As you begin putting together your social media content, remember that people connect with people. The more personality and stories you share about the face behind the brand, the better. 🙂

So, are you ready to start sharing your brand story with the world of social media? Get to it!

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