All brands have different needs but if there’s ONE thing that every business owner should have it’s a clear and comprehensive messaging strategy.
Have a great product? Amazing!
Offer incredible service? Awesome!
I’m sorry to break it to you but none of that matters without a messaging strategy to back it up.
You may be thinking: what even is a messaging strategy? What does it include? Here’s the deal:
A messaging strategy guides you and creates intention behind EVERY piece of content you put out there. It allows you to have clear expected outcomes with every social post, email or blog and allows you to bring on team members who can quickly understand the messaging of your brand and execute accordingly.
The bottom line is it has to be intentional and you shouldn’t post just to have something up there, it should always have a purpose behind it.
And the best way to do that is when you include strong messaging or copy in your….
It helps your viewers draw parallels between what’s important and what your brand stands for. It ensures that they’re never unsure of what you do because it’s crystal CLEAR.
Your messaging helps your viewers build a human connection with your brand whether it’s inspirational, educational, humorous and so on.
So, how do you make sure your content and your messaging are showing up with intention?
Your messaging can be powerful when it’s one cohesive message and it’s showing up in all the right places. Creating a messaging guide allows you to ensure that every piece of content you release has a purpose, more than just filling up a feed. You need to show up for your audience in a way that is true to your brand and your goals.
So, are you ready to create messaging that moves mountains?
If you’re looking to up-level your messaging strategy, head to my services page to learn more.