After a decade of PR, marketing, and copywriting across travel, tech, f+b, and sportswear industries, Rachel began to notice a trend in every product launch, viral campaign, and projects she worked on. What is the key to building a brand that viewers know and trust, growing your audience, and cutting through the clutter? Storytelling.
Using her decade-plus experience, Rachel has developed an approach to uncovering her client's stories and communicating them through brand messaging strategies and copywriting that moves mountains. Through her studio's signature copywriting and consulting services, she can help brands and entrepreneurs share their stories and become a brand of choice.
It takes much more than a pretty logo, images and a website to attract, engage and convert your target audience. This step-by-step guide will help you identify that unique brand voice with the brand messaging to bring it to life.