After a decade of PR, marketing, and copywriting across travel, tech, f+b, and sportswear industries, Rachel began to notice a trend in every product launch, viral campaign, and projects she worked on. What is the key to building a brand that viewers know and trust, growing your audience, and cutting through the clutter? Storytelling.
Using her experience, Rachel developed a unique approach to uncovering her client's stories and communicating them through brand messaging strategies and copywriting that moves mountains. Through her studio's signature copywriting and consulting services, she can help businesses and entrepreneurs share their stories and make an impact they're destined to have.
It takes much more than a pretty logo and a website to attract, engage and convert your target audience. This step-by-step guide complete with prompts, a word bank, and messaging do's and don'ts will help you identify your brand voice and your messaging to stand out from the crowd and attract a loyal audience of customers.